Maximizing the ‘H’ in HR: Highlights from the Midwest Seminar in Grand Traverse

Thank You for Making the Midwest Seminar a Success!

A heartfelt thank you to everyone who attended the Midwest Seminar in beautiful Grand Traverse. This year, the Michigan and Chicago Midwest Chapters proudly joined forces to deliver our theme, "Maximizing the 'H' in HR"—a message that clearly resonated with leaders across the surface finishing industry. From thought-provoking sessions to meaningful connections, we learned a great deal while enjoying everything the Grand Traverse Resort had to offer—including some truly unforgettable sunset views.

Special thanks to our incredible speakers: Mike Dergis - Sigred Group, Rebecca Davies - Butzel Long, Craig Addington - NASF, Christian Richter - The Policy Group, Jeff Hannapel - The Policy Group, and of course, our inspiring keynote, Ben Whiting. Your insights and energy helped make the event truly memorable.

And finally, a huge thank you to our generous sponsors—your support made this event possible: MacDermid Enthone Industrial Solutions, CSFF, Atotech, Seacole, HeatMax Heaters, Serfilco, Palm Commodities, American CRS, Steelhead Technologies, NAR, Metal Chem & Columbia Chemical

We look forward to seeing you at the next one in 2027!